NORRHASSEL COLLECTION - IKEA × Hasselblad®

IKEA has teamed up with Hasselblad to make Fine Art Photography available to the masses. The prints are mostly in the 20" X 30" size. They sell for from $20 - $25. I have seen them in the store and the are well done. Supposedly this is a test run to see if original artwork sells in their stores. I would like to see this catch on as it would allow photographers to get their artwork in the hands of a lot of people and make some money. The images were taken with Hasselblad cameras.

Norrhassel Collection at IKEA

Norrhassel Collection at IKEA

Leica Watch

Photo Gear

Photo Gear

Leica is getting into the watch business. Today Leica announced that they are entering the watch business. My first reaction was shock and skepticism. I’m an Apple fan and have been following what they have been doing to the watch business with great interest. Apple is just steam rolling the industry with the Apple Watch. I have a long fascination with high-end Swiss watches. Specifically the Rolex. I own a Submariner and I just love it. Something about fine European craftsmanship that I’m attracted too. At the same time I appreciate why the Apple Watch has become so popular. It’s usefullness when combined with an iPhone is impressive. So much so that I recently purchased one for my wife. She loves it and wears it all of the time. 

I can see why Leica is moving in this direction. The company is doing well and selling their products as fast as they can make them but there are only so many people that will by a Leica camera. With watches Leica can enter a market where they can exploit their strengths namely small items made with the utmost in mechanical precision. Looking at the big picture it is a sensible gamble. Most people that buy their cameras would be a logical customer for a Leica Watch. 

The photos of their new watch so a blend of traditional and current design trends. This Watch is obliviously not a product that is being rushed to the market to capture some recent fad. Leica has been around for more than 100 years and is obviously planning for 100 more. I wish them luck.