I came across any interesting magazine called Magazine B. It is published in South Korea by Kakao IX Corp. The magazine looks into brands that are successful that have cult followings. Issues have covered Porsche, Rolex, Muji, Moleskine, Google and Audi among many others.
The Magazine B issue dedicated to Leica was the 34th issue. There is a brief history of Leica, interviews with Leica users and dealers. A look at Leica’s product lineup and how they fit into today’s marketplace. How Leica fits into today’s culture with opinions on the brand. There are plenty of product photos of the current products and some of the iconic products from the past as well as shots of users in action and samples of their work.
This magazine is aimed at 2 markets. Those who are Leica nerds who love everything about the brand and for those who know little or nothing about Leica but enjoy learning about the best stuff that is available. I fall into both categories so I really enjoyed this magazine. I plan on picking up some more issues.