Leica is getting into the watch business. Today Leica announced that they are entering the watch business. My first reaction was shock and skepticism. I’m an Apple fan and have been following what they have been doing to the watch business with great interest. Apple is just steam rolling the industry with the Apple Watch. I have a long fascination with high-end Swiss watches. Specifically the Rolex. I own a Submariner and I just love it. Something about fine European craftsmanship that I’m attracted too. At the same time I appreciate why the Apple Watch has become so popular. It’s usefullness when combined with an iPhone is impressive. So much so that I recently purchased one for my wife. She loves it and wears it all of the time.
I can see why Leica is moving in this direction. The company is doing well and selling their products as fast as they can make them but there are only so many people that will by a Leica camera. With watches Leica can enter a market where they can exploit their strengths namely small items made with the utmost in mechanical precision. Looking at the big picture it is a sensible gamble. Most people that buy their cameras would be a logical customer for a Leica Watch.
The photos of their new watch so a blend of traditional and current design trends. This Watch is obliviously not a product that is being rushed to the market to capture some recent fad. Leica has been around for more than 100 years and is obviously planning for 100 more. I wish them luck.