NORRHASSEL COLLECTION - IKEA × Hasselblad®

IKEA has teamed up with Hasselblad to make Fine Art Photography available to the masses. The prints are mostly in the 20" X 30" size. They sell for from $20 - $25. I have seen them in the store and the are well done. Supposedly this is a test run to see if original artwork sells in their stores. I would like to see this catch on as it would allow photographers to get their artwork in the hands of a lot of people and make some money. The images were taken with Hasselblad cameras.

 Norrhassel Collection at IKEA

Norrhassel Collection at IKEA