The Ernst Leitz Museum located at Leica Park I’m Wetzlar, Germany is now open. It opened to the public on June 27. It has high hopes to become not only a destination for Leica users but also for anyone interested in Photography as a fine art.
This is a good move by Leica but is also a benefit for the entire photography community. Leica’s glory days ended in the 1960’s and has declined and become less relevant in the camera market. With the amazing turnaround that Mr. Kaufmann and Leica have engineered it is a good sign that they are taking their place as a supporter to the industry.
Most of the Leica boutiques have an area to display the work of Leica photographers. They understand that promoting Images taken with a Leica is as important as selling the camera to the customer. Leica has a long tradition and to remain successful in the future they need to connect the link to the past to show that Leica has always been in photographers hands and will continue to be there in the future.